At Blackridge Fitness we take the security of personal data seriously and are committed to keeping you fully informed of your rights under the General Data Protection Regulation (GDPR). We aim to act transparently at all times and to provide you with accessible information on how we use your personal data.
This Privacy Policy sets out in detail the type of personal information we may collect about you when you use our website and services. It also explains how and when we will use, store and protect that information.
We may need to change this Privacy Policy from time to time by updating this page. Please check this page regularly to be informed of how we are protecting your personal data.
Please read this Privacy Policy carefully to understand our practices regarding your personal data. If you have any questions, comments or concerns about any aspect of this Privacy Policy, please contact us at support@blackridgefitness.com.
Information we collect
We will collect personal data on our website only if it is directly provided to us by you, the user, and therefore has been provided by you with your consent. We may collect the following information: your email address, name, job title, home or work address and telephone number. Normally you will only provide such details if you submit the contact form or web form on our website or sign up for our free newsletter or other resources such as downloadable PDFs.
We also use analytical and statistical tools that monitor details of your visits to our website and the resources that you access, including but not limited to, traffic data, location data, weblogs and other communication data (but this data will not identify you personally).
We use Google products including: Google Analytics, Google Search Console, Google Adsense and Google Adwords. We use these products to understand how the website is being used in order to improve the user experience. We also use these products for the personalisation of ads on the website. User data is all anonymous. The types of data collected includes: IP address, browser-generated information e.g. browser type, operating system, date and time of access, how long a person looks at a website, what they look at etc. Click here for an overview of Google’s privacy policies.
Google Analytics Privacy Policy
The legal basis for our use of your information
We may hold and process personal data that you provide to us in accordance with the GDPR.
The information that we collect and store relating to you is primarily used to enable us to provide our services to you, and to meet our contractual commitments to you, including internal record keeping. In addition, we may use the information for the following purposes:
- To notify you about any changes to our website, such as improvements or product/service changes that may affect our service
- If you are an existing customer, we may contact you with information about products and services similar to those that were the subject of a previous sale to you and that we think may be of interest to you
- If you have consented to receive our e-newsletters, we will include you in our monthly newsletter sends, which you can opt out of at any time
Disclosure of your information
We may disclose your information to regulatory bodies to enable us to comply with the law and to assist fraud protection and minimise credit risk.
Please note that we do not reveal information about identifiable individuals to our advertisers, but we may from time to time, provide them with aggregate statistical information about our visitors.
Controlling the use of your data
If you have given us consent to use your data for a particular purpose, you can revoke or vary that consent at any time. If you do not want us to use your data or want to vary the consent that you have provided you can write to us at support@blackridgefitness.com.
Email tracking
Some emails that we send you have no tracking in at all, e.g. service emails with invoices attached. Other emails include tracking so that we can tell how much traffic those emails send to our site, but we do not know who has clicked so the data is anonymous, e.g. our monthly newsletter. For some emails we can track, at an individual level, whether the user has opened and clicked on links in the email. We use the latter information at a personal level, to understand open and click rates on our emails to try to improve them. If you want to be sure that none of your email activity is tracked, then you can opt out of emails which you can do by emailing “UNSUBSCRIBE” to support@blackridgefitness.com.
Security
The transmission of information via the internet or email is not completely secure. However, we have put security measures in place by installing a Secure Socket Layer (SSL) on our website which encrypts all data submitted via the online contact forms and web forms and protects your personal data. We cannot guarantee the security of data while you are transmitting it to our site; any such transmission is at your own risk. Once we have received your personal data, we will use our strict procedures and security features to try to prevent unauthorised access.
Third party links
You may find links to third party websites on our website. These websites should have their own privacy policies, which you should check. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.
Use of cookies
We use cookies to gather information about your computer for our services and to provide statistical information regarding the use of our website. Such information will not identify you personally – it is statistical data about our visitors and their use of our website. This statistical data does not identify any personal details whatsoever. We may also gather information about your general internet use by using a cookie file. Where used, these cookies are downloaded to your computer automatically. This cookie file is stored on the hard drive of your computer, as cookies contain information that is transferred to your computer’s hard drive. They help us to improve our website and the service that we provide to you. All computers have the ability to decline cookies. This can be done by activating the setting on your browser which enables you to decline the cookies. Please note that should you choose to decline cookies, you may be unable to access particular parts of our website. Where we work with advertisers on our website, our advertisers may also use cookies over which we have no control. Such cookies, if used, would be downloaded once you click on advertisements on our website.
Your rights
The GDPR gives you the right to access information held about you by us. Please write to us or contact us by email if you wish to request confirmation of what personal information we hold relating to you. You can write to us at support@blackridgefitness.com.. There is no charge for requesting that we provide you with details of the personal data that we hold.
You have the right to change the permissions that you have given us in relation to how we may use your data. You also have the right to request that we cease using your data or that we delete all personal data records that we hold relating to you. You can exercise these rights at any time by writing to us support@blackridgefitness.com.
